Meet Mare: Inside Our Fresh Amalfi Coast-Inspired Fragrance
I am so excited to share the story behind Mare, one of my favorite Alora fragrances.
Until my sister retired from the business a few years ago, she led scent development. From the beginning, our mission was to create unique, sophisticated fragrances, working closely with perfumers who understood the brand and our vision to create luxury scents for the home.
And while I helped edit along the way, it was my sister who insisted we continue to revise and fine-tune, sometimes resulting in several rounds of modifications, until she got the precise blend she wanted.
I guess it’s no surprise then that I held the same standard when creating my first solo Alora fragrance. And after my own fair share of revisions and refinement, I am thrilled with how this Mediterranean-inspired fragrance turned out.
It’s beautiful, fresh, sophisticated, and a lovely addition to the Alora collection. Read on to learn more about the inspiration behind Mare and the notes that make it shine.
Mare's Amalfi Coast Inspiration
Inspired by my past travels to Italy’s breathtaking Amalfi Coast, I wanted Mare to capture the sophistication and simplicity of this iconic setting.
The Amalfi Coast feels relaxed and elegant all at once, with pastel villages built right into the cliffs, lemon trees growing on terraced hillsides, and the sea stretching out below. That mix of polish and ease is what I wanted to bring into a home fragrance.
The scent ties together the salty ocean air, lush lemon groves, and dense cedar trees towering above the shimmering, deep blue Mediterranean Sea.
Mare’s Fragrance Notes
Mare means “sea” in Italian, and its notes reflect the Amalfi Coast that inspired it.
What Does Mare Smell Like?
Mare is a fresh, coastal home fragrance with bright citrus, salty ocean air, cedarwood, sandalwood, and musk. Lemon and Italian bergamot give it a clean, sunlit brightness, while the warmer wood notes make it feel elegant, grounded, and sophisticated.
Each of the three main notes has something softer layered underneath, which gives Mare its depth.
Top Notes: Amalfi Lemon & Italian Bergamot
The first note you’ll notice in Mare is fresh Amalfi lemon, which feels especially fitting because when you’re on the Amalfi Coast, you notice that scent everywhere. It’s incredible.
There’s also a touch of Italian bergamot, which brings freshness along with a little softness and sweetness. Together, these citrus notes give Mare its bright, joyful feeling and remind me of sunny summer days in Italy.
Heart Notes: Marine & Cardamom
Marine fragrances can range from fresh and airy to more floral or woody, depending on the notes around them.
In Mare, the marine note gives the fragrance its fresh, salty ocean-air character, while a touch of cardamom adds warmth and spice. Together, they give Mare a beautiful balance of freshness and depth.
Base Notes: Cedarwood, Sandalwood, & Musk
Cedarwood gives Mare its warm, woody base, with sandalwood and musk adding softness and depth. Together, they’re a beautiful nod to the sun-soaked evergreens lining the cliffs above the sea.
The Perfect Fresh Summer Scent
Together, crisp citrus and salty ocean air, anchored by creamy cedarwood, result in an utterly captivating fresh and clean fragrance that is refreshing, elegant, and perfect for summer.
Mare is one of those scents I love for so many spaces in the home. It’s fresh enough for an entryway or powder room, elegant enough for a living room or bedroom, and especially lovely anywhere you want that clean, coastal feeling.
Where should I use Mare?
Mare is beautiful in an entryway, living room, bedroom, powder room, or sun porch. It’s especially lovely in warmer months or in any space where you want your home to feel fresh, relaxed, and a little transformative.
A Mare reed diffuser keeps that fresh, coastal feeling going throughout the day. The Mare room spray is there whenever you want a little extra — before guests arrive, in the powder room, or anytime the space could use a quick refresh.
Who is Mare best for?
If you love fresh and clean fragrances, a sea salt fragrance, or anything Mediterranean-inspired, Mare is a lovely place to start.
If you’ve spent time on the Amalfi Coast, or you’ve always wanted to go, Mare brings that feeling home. The cardamom, sandalwood, and musk give the fresh citrus and ocean-air notes warmth and depth, keeping Mare elegant and balanced.
Bring the Amalfi Coast Home With Mare
If you decide to try Mare, I hope one whiff transports you to a sun-soaked day on the Amalfi Coast, surrounded by salty sea air, lush lemon groves, and those stunning coastal views.
Therese
I just spent a week on the outer banks and , after returning home, was missing the fresh smell of my ocean side house. Three days later, I received mare room diffuser and recognized that beautiful scent from the outer banks that I was missing. Amazing! Thank you for bringing part of my vacation back to me!
Leave a comment