Scent Stories: Mare

Introducing Mare

Mare is our fresh, coastal home fragrance inspired by Italy’s Amalfi Coast. With notes of lemon, ocean air, cardamom, cedarwood, sandalwood and musk, it’s a bright yet sophisticated scent that brings the feeling of the Mediterranean into your home.

I am so excited to share the story behind Mare, one of my favorite Alora fragrances.

Up until my sister retired from the business a few years ago, she had the lead role in scent development. From the beginning, our mission was to create unique and sophisticated fragrances, working closely with perfumers who understood the brand and our vision to create luxury scents for the home.

And while I helped edit along the way, it was my sister who insisted we continue to revise and fine tune, sometimes resulting in several rounds of modifications, until she got the precise blend she wanted.

I guess it’s no surprise then that I held the same standard when creating my first solo Alora fragrance. And after my own fair share of revisions and refinement, I am thrilled with how this Mediterranean-inspired fragrance turned out.

It’s beautiful, fresh, sophisticated and a lovely addition to the Alora collection. Read on to learn more about the inspiration behind Mare and the notes that make it shine.

Mare's Inspiration

Inspired by my past travels to Italy’s breathtaking Amalfi Coast, I wanted Mare to capture the sophistication and simplicity of this iconic setting.

The scent ties together the natural aromas of salty ocean air, lush lemon groves and dense cedar trees towering above the shimmering, deep blue Mediterranean Sea.

The first note you’ll notice when smelling Mare is fresh lemon, which feels just right because when you are on the Amalfi Coast, you notice that scent everywhere. It’s incredible.

There’s also a touch of Italian bergamot, which is fresh but adds a little softness and sweetness too. Together, these citrus notes bring brightness to Mare and are reminiscent of sunny, joyful summer days.

Marine

Ocean-inspired fragrances can vary from fresh to floral and even have woody undertones, depending on what the ocean air notes are paired with.

In Mare, a hint of cardamom adds warmth and spice to the salty ocean air note, so like the sea, it feels refreshing and alive but also perfectly calm.

Cedarwood

Grounding all these notes together in Mare is cedarwood, known for its warm, woody and slightly balsamic aroma.

Musk and sandalwood add earthiness, and intertwined with the cedarwood, they are a beautiful nod to the sun-soaked evergreens lining the cliffs above the sea.

Altogether, the pairing of crisp citrus and salty ocean air, anchored by creamy cedarwood, results in an utterly captivating scent that is refreshing, elegant and perfect for summer.

Mare is one of those scents I love for so many spaces in the home. It’s fresh enough for an entryway or powder room, elegant enough for a living room or bedroom, and especially lovely anywhere you want that clean, coastal feeling.

What does Mare smell like?

Mare is a fresh, coastal home fragrance with bright citrus, salty ocean air and warm woods. Lemon and Italian bergamot give it a clean, sunlit brightness, while cedarwood, sandalwood and musk make it feel elegant, grounded and sophisticated.

Where should I use Mare?

Mare is beautiful in an entryway, living room, bedroom, powder room or sun porch. It’s especially lovely in warmer months or in any space where you want your home to feel fresh, relaxed and a little transportive.

Who is Mare best for?

Mare is perfect for anyone who loves clean citrus scents, coastal fragrance, Mediterranean-inspired home fragrance or fresh scents that still feel warm and refined.

Mare fragrance notes

Top notes: Lemon, Italian bergamot
Heart notes: Marine, cardamom
Base notes: Cedarwood, sandalwood, musk

If you decide to try Mare, I hope that with one whiff, you’ll feel transported to a sun-soaked day on the Amalfi Coast surrounded by salty sea air, the scent of lush lemon groves and stunning coastal views.