Como Is Here

Inspired by the beauty of Lake Como, our newest fragrance captures the warmth, beauty, and elegance of the place where Alora first began—ready to bring a piece of that beauty into your home.

Alora Turns 25!

25 years ago, we introduced America to the reed diffuser, transforming the way homes are scented. To celebrate, I created Como, inspired by the beauty of Lake Como, where Alora began. Discover the story behind this special fragrance.

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Delight in the world of luxury home fragrance

Italian-inspired. Woman-owned. Luxuriously made.
about us

From Italy, with love

Twenty-five years ago, Alora’s story began when my sister and I moved from Minnesota to Lake Como, Italy. Our days were filled with new discoveries—one of which led to the creation of our category-defining reed diffuser and collection of exquisite fragrances. Each scent is a journey of its own, transporting you to faraway places and bringing a signature beauty to your home.

escape to amalfi

Discover Mare

"This is my go-to company for diffusers! I haven’t found any better!

-Eva

"Have been a fan of Alora’s for 25 years! Thank you for your wonderful scents."

-Linda

"My opinion is these are the BEST diffuser on the market. I’ve tried many and nothing compares to these."

-Kimberly

“I received my first Alora diffuser as a housewarming gift over 18 years ago, and I've enjoyed your products ever since.”

-Nancy

Simple Beauty. Lasting Fragrance. Since 2000.

Inspired by the timeless beauty of Italy, our luxury home fragrances and diffusers combine simplicity with understated elegance.

SEVENTEEN SIGNATURE SCENTS

MADE WITH CAREFULLY SELECTED FRAGRANCES AND ESSENTIAL OILS

MADE IN THE USA

Fragrance finder

Looking for your perfect Alora fragrance? Take our Signature Scent Quiz and get personalized product recommendations, made just for you.

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