'Tis The season

Our Beloved Holiday Scents Are Back!

Celebrate the season with our limited-edition holiday fragrances, Festa & Pino.

Best Sellers

Delight in the world of luxury home fragrance

Italian-inspired. Woman-owned. Luxuriously made.
about us

From Italy, with love

Alora’s story began over 20 years ago when my sister and I moved from Minnesota to Lake Como, Italy. Our days were filled with many discoveries, one of which inspired our category-creating reed diffuser and collection of exquisite fragrances. Each scent comes infused with the power to transport to faraway lands and give your space its own signature ambiance.

escape to amalfi

Discover Mare

“The best diffuser ever!!!”

-Rachelle

“Alora Ambiance is my all-time favorite home fragrance line. I just love it!”

-Eva

“Alora’s products are the best on the market. They offer beautiful scents – not too powerful but strong enough to perfectly scent a room.”

-Gail

“I received my first Alora diffuser as a housewarming gift over 18 years ago, and I've enjoyed your products ever since.”

-Nancy

Simply alluring scents since 2000

Born from the classic beauty of Italy, our high-end home fragrances and diffusers offer simplicity mixed with subtle luxury.

17 SIGNATURE SCENTS

MADE FROM HIGH-QUALITY FRAGRANCES AND ESSENTIAL OILS

MADE IN THE USA

Fragrance finder

Take our signature scent quiz to find your perfect fragrance and get personalized Alora product recommendations.

Auto-replenish

Your house will always smell like home with our auto-replenish service.